La Masterclass
women wearing a backpack in nature
The benefits of digitalization are manifold for humans, and this is especially true when it comes to investment and daily banking services. Performing operations such as buying your favorite share, opening an account, or discussing with your investment counselor from your couch is certainly better than having to commute to your local banking branch and stand in a queue. But what about the planet? Is going digital greener or are we creating debt for the environment?

We are Alpian, a start-up that aims to leverage technology to change banking, and this is the question that is on our minds.

Il nostro obiettivo era semplice: capire se il digital banking è meglio di quello tradizionale dal punto di vista ambientale.

When Opengeneva, a non-profit association whose mission is to promote and stimulate open innovation in Greater Geneva, launched its third edition of the Sustainable Finance Hackathon, we jumped at the chance and submitted our question as a challenge to the collective intelligence of bright students and academics.

Our goal was simple: Understand if digital banking is better than traditional banking from an environmental point of view. And of course, prepare ourselves to take action if the answer turned out to be negative.

During 24 hours, we brainstormed with participants with expertise from various fields and cultures to try to come up with practical solutions to assess and measure the impact of digitalization in terms of CO2 emissions. The enthusiasm was palpable, even late in the evening. A few hours is too short to come up with a rigorous framework, especially for such a challenge, but we laid out a roadmap. And on the basis of these encouraging results, we know in which direction we need to dig further.

Here are some interesting preliminary findings:

  • It is possible to measure concretely how much using a banking app or making a call with an advisor costs in terms of CO2 emissions and compare that with what it costs for someone to go to a local branch in Geneva to perform the same actions.
  • Possiamo fare leva su protocolli consolidati (come il protocollo Greenhousegas) per valutare se il modello digitale ha qualche vantaggio rispetto ai modelli tradizionali.
  • Ci sono delle lacune nella metodologia esistente per determinare le impronte di carbonio nel settore bancario e potremmo trovare delle soluzioni.

For us, this hackathon was a success. We laid out the first stone for an ambitious project and we got the chance to work with talented individuals in an incredible setup (Campus biotech).  Time will tell if a 24-hour sprint is the beginning of a fruitful collaboration, but one thing is for sure: If we are going to work for a better future, it surely starts with understanding what is our remit.

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Alpianhas submitted an application for a full banking license to

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L'autore

Roman ha conseguito un master in economia presso l’Università di San Gallo HSG. È un esperto stratega di marca e di marketing e si definisce un “pazzo-creativo-pensiero”. Ha iniziato la sua carriera presso l’”Istituto IFJ per giovani imprenditori / Venturelab.ch” come Senior Project Manager prima di fondare Suxedoo.ch. In seguito è entrato in Google come responsabile dei programmi per il marketing del marchio del datore di lavoro in EMEA. Nel 2018 è stato assunto da Lime, il gigante degli scooter con sede negli Stati Uniti, per sostenere il lancio del primo mercato europeo dell’azienda, la Svizzera, dopodiché ha guidato gli sforzi di Lime per il marketing e il marchio EMEA prima di entrare a far parte di Alpian. Roman ama talmente tanto le escursioni che nel 2009 ha percorso 2300 km sul Cammino di Santiago con il suo cane Nelson. Ha camminato da San Gallo a Santiago de Compostela, nella Spagna occidentale.

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