Die Masterclass
women wearing a backpack in nature

von Roman Balzan

Chief Marketing Officer at Alpian

Roman Balzan profile picture
The benefits of digitalization are manifold for humans, and this is especially true when it comes to investment and daily banking services. Performing operations such as buying your favorite share, opening an account, or discussing with your investment counselor from your couch is certainly better than having to commute to your local banking branch and stand in a queue. But what about the planet? Is going digital greener or are we creating debt for the environment?

We are Alpian, a start-up that aims to leverage technology to change banking, and this is the question that is on our minds.

Unser Ziel war einfach: Wir wollten herausfinden, ob digitales Banking aus ökologischer Sicht besser ist als traditionelles Banking.

When Opengeneva, a non-profit association whose mission is to promote and stimulate open innovation in Greater Geneva, launched its third edition of the Sustainable Finance Hackathon, we jumped at the chance and submitted our question as a challenge to the collective intelligence of bright students and academics.

Our goal was simple: Understand if digital banking is better than traditional banking from an environmental point of view. And of course, prepare ourselves to take action if the answer turned out to be negative.

During 24 hours, we brainstormed with participants with expertise from various fields and cultures to try to come up with practical solutions to assess and measure the impact of digitalization in terms of CO2 emissions. The enthusiasm was palpable, even late in the evening. A few hours is too short to come up with a rigorous framework, especially for such a challenge, but we laid out a roadmap. And on the basis of these encouraging results, we know in which direction we need to dig further.

Here are some interesting preliminary findings:

  • It is possible to measure concretely how much using a banking app or making a call with an advisor costs in terms of CO2 emissions and compare that with what it costs for someone to go to a local branch in Geneva to perform the same actions.
  • Wir können auf etablierte Greenhouse Gas Protocol, um zu beurteilen, ob das digitale Modell im Vergleich zu traditionellen Modellen Vorteile bietet.
  • Es gibt Lücken in der bestehenden Methodik zur Bestimmung des CO2-Fussabdrucks im Bankensektor, und wir könnten Lösungen vorschlagen.

For us, this hackathon was a success. We laid out the first stone for an ambitious project and we got the chance to work with talented individuals in an incredible setup (Campus biotech).  Time will tell if a 24-hour sprint is the beginning of a fruitful collaboration, but one thing is for sure: If we are going to work for a better future, it surely starts with understanding what is our remit.

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Über den Autor

Roman hat einen Master-Abschluss in Wirtschaftswissenschaften von der Universität St. Gallen HSG. Er ist ein erfahrener Marken- & Marketingstratege und bezeichnet sich selbst als “crazy-creative-thinker”. Er begann seine Karriere beim ‘IFJ Institut für Jungunternehmer / Venturelab.ch’ als Senior Project Manager, bevor er Suxedoo.ch mitbegründete. Später wechselte er zu Google als Programs Lead für das Employer Brand Marketing in EMEA. 2018 wurde er von Lime, dem US-amerikanischen Scooter-Giganten, rekrutiert und unterstützte die Einführung des ersten europäischen Marktes des Unternehmens, der Schweiz, wonach er Limes EMEA Marketing & Brand Bemühungen leitete, bevor er zu Alpian wechselte.

Roman liebt das Wandern so sehr, dass er 2009 mit seinem Hund Nelson 2300 km auf dem Jakobsweg wanderte. Er wanderte den ganzen Weg von St. Gallen nach Santiago de Compostela in Westspanien.

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