La Masterclass
women wearing a backpack in nature

par Roman Balzan

Chief Marketing Officer at Alpian

Roman Balzan profile picture
The benefits of digitalization are manifold for humans, and this is especially true when it comes to investment and daily banking services. Performing operations such as buying your favorite share, opening an account, or discussing with your investment counselor from your couch is certainly better than having to commute to your local banking branch and stand in a queue. But what about the planet? Is going digital greener or are we creating debt for the environment?

We are Alpian, a start-up that aims to leverage technology to change banking, and this is the question that is on our minds.

Notre objectif était simple : Comprendre si la banque numérique est meilleure que la banque traditionnelle d’un point de vue environnemental.

When Opengeneva, a non-profit association whose mission is to promote and stimulate open innovation in Greater Geneva, launched its third edition of the Sustainable Finance Hackathon, we jumped at the chance and submitted our question as a challenge to the collective intelligence of bright students and academics.

Our goal was simple: Understand if digital banking is better than traditional banking from an environmental point of view. And of course, prepare ourselves to take action if the answer turned out to be negative.

During 24 hours, we brainstormed with participants with expertise from various fields and cultures to try to come up with practical solutions to assess and measure the impact of digitalization in terms of CO2 emissions. The enthusiasm was palpable, even late in the evening. A few hours is too short to come up with a rigorous framework, especially for such a challenge, but we laid out a roadmap. And on the basis of these encouraging results, we know in which direction we need to dig further.

Here are some interesting preliminary findings:

  • It is possible to measure concretely how much using a banking app or making a call with an advisor costs in terms of CO2 emissions and compare that with what it costs for someone to go to a local branch in Geneva to perform the same actions.
  • Nous pouvons nous appuyer sur des protocoles établis (tels que le protocole sur les gaz à effet de serre) pour évaluer si le modèle numérique présente des avantages par rapport aux modèles traditionnels.
  • Il existe des lacunes dans la méthodologie existante pour déterminer l’empreinte carbone dans le secteur bancaire et nous pourrions proposer des solutions.

For us, this hackathon was a success. We laid out the first stone for an ambitious project and we got the chance to work with talented individuals in an incredible setup (Campus biotech).  Time will tell if a 24-hour sprint is the beginning of a fruitful collaboration, but one thing is for sure: If we are going to work for a better future, it surely starts with understanding what is our remit.

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À propos de l'auteur

Roman est titulaire d’un Master en économie de l’Université de Saint-Gall HSG. C’est est un stratège expérimenté en marketing et se définit comme un « créateur-penseur fou ».

Il a commencé sa carrière à l’Institut des jeunes entrepreneurs de la FIJ / Venturelab.ch en tant que chef de projet senior avant de co-fonder Suxedoo.ch. Il a ensuite rejoint Google en tant que responsable des programmes pour le marketing de la marque employeur dans la région EMEA. En 2018, il a été recruté par Lime, le géant américain des scooters, pour soutenir le lancement du premier marché européen de l’entreprise, en Suisse. Il a ensuite dirigé les efforts de Lime en matière de marketing et de marque dans la région EMEA avant de rejoindre Alpian. Roman est un passionné de randonnée, en 2019 il a parcouru 2300 km sur pour faire le Chemin de Saint Jacques de Compostelle avec son chien Nelson.

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