La Masterclass
illustration of a highway

par Roman Balzan

Chief Marketing and Brand Officer chez Alpian

Roman Balzan, Chief Marketing and Brand Officer at Alpian

A bit of softness in this brutal world, this is what we needed for May. Our pick for the newsletter is “Don’t know why” by Norah Jones. A haunting tune, smooth harmonies, and the silky voice of Norah… The song released in 2002 is a jazz-pop gem, a true invitation to introspection. Why did we choose this quiet tribute to romantic indecision? Which market muse didn’t show up? 

The missing lover is Recession. The one economists have fallen in love with and seem to be calling since 2022, didn’t come —at least if you trust common economic measures. Yet, all the forward-looking economic indicators one can possibly look at to predict it is coming are clear: It should be here! So, what could be the reasons for this no-show? 

There are a couple of reasons that come to mind:

  • The most popular among financial professionals is that it has not come yet. It is just a matter of time. Indicators don’t lie. Central banks can’t hike rates that fast to curb inflation with impunity. If you make it difficult for consumers, businesses, and governments to borrow, this must have consequences for the economies. And the effects are dose-related even if there are lags, so this level of hiking implies a significant economic slowdown.
  • The second reason, that contradicts the first, is that central bankers know what they are doing: they can engineer a soft landing, i.e., slow down the economy just enough to cool inflation but avoid recession. Central banks are usually accused of all evils by investors, but they employ an army of PhDs, economists, and strategists who leverage an immense amount of data most investors can only dream of, to closely monitor the economy. They must have some sort of plan, right? And one that, apart from a couple of poorly managed banks and businesses failures, could work.
  • A third reason that could be argued, is that maybe a recession is already here, or it will come but not under the traits we expect. A recession is defined as a pronounced, persistent, and pervasive decline in aggregate economic activity. What if it is not pronounced and pervasive but persistent? Is it hard to imagine for example a prolonged period of weaker growth and muted returns with parts of the economy operating at different speeds? That’s sort of what the markets are discounting now. The lover finally came back, but time did its work —a few kilos and wrinkles here and there, but love is eternal, right?
chart of the market updates during may 2023

Between these three scenarios, our heart sways but you know our philosophy: Our job is to adapt, not to forecast.

We like the third reason because it is less consensual, but we prepare our portfolios for the likely occurrence of the three. This means 1) keep exercising critical judgment, 2) avoid staying underinvested if there is no good reason for that, and 3) reallocating the capital to the assets that show the greatest potential. 

Did you miss the analysis of April 2023? Find it here: Push it to the limit: The market at a glance [April 2023]

À propos de l'auteur

Roman Balzan

Roman est Chief Marketing and Brand Officer chez Alpian, la première banque digitale premium de Suisse agréée par la FINMA, aux services de banque privée, où il dirige aussi le programme d’adoption de l’IA à l’échelle de l’entreprise.

Titulaire d’un Master en économie de l’Université de Saint-Gall HSG, il a construit sa carrière entre entrepreneuriat et direction de marque : cofondateur de Suxedoo.ch, Programs Lead pour le marketing de la marque employeur chez Google en EMEA, puis lancement du premier marché européen de Lime, la Suisse, avant de diriger le marketing et la marque de Lime en EMEA. Il a un jour parcouru 2 300 km sur le Chemin de Saint-Jacques avec son chien Nelson, de Saint-Gall à Saint-Jacques-de-Compostelle.

Il signe le volet IA de l’éditorial hebdomadaire d’Alpian, sur le visage humain de l’IA dans la banque.

Suivre Roman sur LinkedIn →

Ce site utilise des cookies pour améliorer votre expérience.