La Masterclass

da Roman Balzan

Chief Marketing Officer at Alpian

Roman Balzan profile picture
Is the desire for wealth beyond money synonymous with living a perfect life? Or is there more to the cracks of imperfection that make up our lives?

The question of how to unlock wealth beyond money is the kind that people spend their entire lives trying to answer. It often takes a lifetime because true wealth can be understood as something related somehow to happiness, which is quite a complex notion.

If some people think about happiness as their vision of a perfect life, where they would have all the goods that they cannot currently access, some others think of it as imperfection, in the middle of perfection.

In the book Wabi Sabi – finding happiness beyond imperfection, Christopher A. Weidner explains how little imperfections actually make things special, and how they lead people to a deeper enjoyment of the present moment in a way that leads them to happiness. This Japanese philosophy of Wabi Sabi (from the XIIth century!) actually goes in the opposite direction to perfectionism and appears (almost) as a stress reliever.

Perfectly Imperfect

Perhaps the imperfection of your wooden dining table might be what makes it so hearty and pleasant. It could be the reason why you like it so much as it reminds you of its past, and shows you where you are now, in the present.

In movies, it is often when the main character gets separated from the person they unconsciously love. That’s usually when they realize that what they missed about their beloved were the little imperfections. This often leads to a romantic reunion at the boarding gate of the airport right before take-off! In many ways, imperfection is easier than perfection and ends up healthier too.

La bellezza delle cose non sta nella ricerca di una vita perfetta ma sta nella semplicità.

Wealth beyond money is very similar. It consists in asking yourself what you actually wish for, who you wish it with, and why you wish it.

In other terms,

Freedom: do what you like
Belonging: do it with the people you like
Purpose: do it for the reason you wish

Maybe the secret of true wealth, happiness, wealth beyond money, or however you wish to call it, simply lies in imperfection. It means focusing on the essential, being simply yourself.

Looking for the perfect appearance should not be an end in itself, especially if inside, this is all messy. You need to care about the inside, the outside, and the outcome.  If something isn’t perfect, is it worth stressing about it and correcting it, or could it be that little cherry on the cake that makes everything better?

What Drives Your Wealth?

In the Wabi Sabi book, the author explains that the capacity to accept a touch of imperfection and to live the present instant leads to happiness. Further on in the book, he also provides a true practical recipe for getting closer to wealth beyond money by highlighting psychologist Steven Reiss and the famous 16 fundamental needs. These 16 basic needs or desires are said to motivate our actions and define our personalities.

The following guidelines are in my opinion a true source of inspiration:

  • scegli quelle significative per te
  • dedica del tempo a riflettere su di esse
  • e a elaborarle la felicità arriverà

Try it out!

***

Disclaimer:

Content of this publication is for informational purposes only, you should not construe any such information as legal, tax, investment, financial, or other advice.

L'autore

Roman ha conseguito un master in economia presso l’Università di San Gallo HSG. È un esperto stratega di marca e di marketing e si definisce un “pazzo-creativo-pensiero”. Ha iniziato la sua carriera presso l’”Istituto IFJ per giovani imprenditori / Venturelab.ch” come Senior Project Manager prima di fondare Suxedoo.ch. In seguito è entrato in Google come responsabile dei programmi per il marketing del marchio del datore di lavoro in EMEA. Nel 2018 è stato assunto da Lime, il gigante degli scooter con sede negli Stati Uniti, per sostenere il lancio del primo mercato europeo dell’azienda, la Svizzera, dopodiché ha guidato gli sforzi di Lime per il marketing e il marchio EMEA prima di entrare a far parte di Alpian. Roman ama talmente tanto le escursioni che nel 2009 ha percorso 2300 km sul Cammino di Santiago con il suo cane Nelson. Ha camminato da San Gallo a Santiago de Compostela, nella Spagna occidentale.

Connetti con Roman su LinkedIn →

This website uses cookies to improve your experience.