Most banks treat money as a compartment separate from the life it is meant to pay for. This is a small argument for the opposite.
Last verified: July 2026
The Palm 3 is back on the Kongresshaus terrace: palm trees, DJs, drinks at sunset, Lake Zurich at your feet. It runs until 15 August, and until then an Alpian card is the only thing a client needs at the entrance.
On the card alone
- Fast Lane entry, every visit
- A welcome drink on arrival
- The Alpian Lounge, for you and your guests, on reservation
No sign-up. No voucher. No code to remember. Just the card at the door.
Street Parade, 8 August
Zurich’s loudest day of the year falls inside the window. The 33rd Street Parade runs on Saturday 8 August from 13:00 to midnight around the lake basin, and the terrace sits on the route. There is a separate Alpian arrangement for that day. Clients who want to be part of it can write to marketing@alpian.com.
Why a bank is involved at all
Alpian was built on the premise that money is not a subject of its own. It is the thing that pays for a life, and the life is the point. Most of the time that belief shows up in unglamorous places: wealth advisory that starts at CHF 2,000 rather than at a private banking threshold, a multi-currency account whose exchange rate does not quietly take a percent and a half, an advisor who picks up when something matters.
Occasionally it shows up as a cold drink by the lake on a Thursday evening in August. Same idea, different register.
The practical details
| Where | Kongresshaus terrace, LUX Restaurant & Bar, Claridenstrasse 3, Zurich |
| Until | 15 August 2026 |
| Hours | Wed and Thu 16:00 to 00:00, Fri 16:00 to 02:00, Sat 14:00 to 02:00 |
| Age | 18+, ID required |
| Entry | Show your Alpian card |
See you by the lake.