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Cookies Policy


This Cookie Policy provides you with information about the cookies we, Alpian SA, use and the purposes for which we use them.

We use cookies and similar tracking technologies for an optimal browsing experience.

Cookies are text files placed on your device to help analyze how users use a website. After the browser session, most of the cookies we use are deleted from your hard disk (“session cookies”). Other cookies remain on your computer (“permanent cookies”) and permit its recognition on your next visit to our website. This allows us to improve your access to our website. You can prevent the storage of permanent cookies by choosing a “disable cookies” option in your browser settings. Third Party cookies are created and used by other web services and plug-in providers. They are used for cross-site tracking, retargeting, ad-servicing etc.


Our comment function saves the IP addresses of the users who write comments. Since we do not check comments on our site before they are activated, we need this data in order to be able to proceed against the author in the event of legal violations such as insults or propaganda.


As a user of our website, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails.


If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. We use this data exclusively for sending the requested information. You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The registrations for the newsletter are logged in order to be able to prove the registration process. This includes the storage of the time of registration and confirmation, as well as the IP address.


Your web browser can pass various parameters to web servers. These include your location, operating system and processor type of your device, browser type and version, browser plug-ins, screen size, window size, color depth and cookies. This data is primarily used to optimize the presentation of websites but can also be used in its entirety for identification and behavioral analysis. In your browser settings, you can prevent the disclosure of this information, but you may not be able to use some features of the website. You can also control the disclosure of this information automatically with a browser plug-in.

Below you find a list of external providers who may collect browser data when you visit alpian.com / i-vest.ch:


Gravatar is a service from Automattic Inc., the company behind WordPress. Your IP and e-mail address will be sent to Automattic to check whether you have a Gravatar account and, if necessary, to display the profile picture stored in your Gravatar account next to your comment on this website. You can view Automattic’s data protection regulations here.


The newsletter is sent via “Drip”, a newsletter distribution platform based in the USA. The e-mail addresses of our newsletter recipients, as well as their other data described in these notes, are stored on Drip’s servers in the USA. Drip uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, Drip can use this data to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, Drip does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties. We trust the reliability and IT and data security of Drip. Drip is certified under the US-EU data protection agreement and is committed to complying with Swiss and EU data protection regulations. You can view Drip’s privacy policy here.


This website uses Google Analytics, a web analytics service provided by Google Inc. (Google). Google Analytics uses cookies, i.e. text files stored on your computer, to enable analysis of website usage by you. Information generated by the cookie about your use of this website is usually transmitted to a Google server in the United States and stored there. In case of activated IP anonymization on this website, however, your IP address is previously truncated by Google within member states of the European Union or in other states which are party to the agreement on the European Economic Area. Only in exceptional cases is a full IP address transmitted to a Google server in the United States and truncated there. On our behalf, Google will use this information to evaluate your use of our website, compile reports about website activities, and provide us with further services related to website and Internet usage. The IP address sent from your browser as part of Google Analytics is not merged with other data by Google. You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website. In addition, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google, by downloading and installing a browser plug-in from the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

This website uses Google Analytics with the extension “anonymizeIP()”, IP addresses being truncated before further processing in order to rule out direct associations to persons.


Google Fonts are used on this website. As far as we know, no personal data is stored by Google. For technical reasons, however, your IP address must be transmitted to Google so that the fonts can be transmitted to your browser.

You can find more information from Google about Google Fonts here.


Plugins of the social network Facebook, provider Facebook Inc, are integrated on our website. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our site. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/.

When you visit our website, the plug-in creates a direct connection between your browser and the Facebook server. As a result, Facebook receives the information that you have visited our website with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This enables Facebook to assign your visit to our website to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or their use by Facebook. You can find more information on this in Facebook’s data protection declaration at https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to assign your visit to our website to your Facebook user account, please log out of your Facebook user account.


Functions of the Twitter service are integrated on our website. These functions are offered by Twitter Inc. or affiliated companies. When you use Twitter and the “Retweet” function, the websites you visit are linked to your Twitter account and made known to other users. This data is also transmitted to Twitter. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Twitter.

Further information can be found in Twitter’s data protection declaration at https://twitter.com/privacy.

You can change your data protection settings on Twitter in the account settings at: https://twitter.com/account/settings.


Our website uses functions of the LinkedIn network. The provider is the LinkedIn Corporation or affiliated companiesA. Each time you visit one of our pages that contains LinkedIn functions, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click the LinkedIn “Recommend button” and are logged into your LinkedIn account, LinkedIn is able to assign your visit to our website to you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by LinkedIn.

You can find more information on this in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy


Our website uses plugins from YouTube, operated by Google.

If you visit one of our pages equipped with a YouTube plug-in, a connection to the YouTube servers will be established. The YouTube server is informed about which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. Further information on the handling of user data can be found in YouTube’s data protection declaration at: https://www.google.de/intl/de/policies/privacy


Our pages use certain functions provided by Segment.

We use Segment to tag and manage information about users of our website, including information about how they interact with the website, articles, services and designated third-party partners. Collected data may include, without limitation, information about the articles read and other data such as username, e-mail address, IP address and language, as well as information about the pages the users visit, the features they use, and the actions they take while using the website. Further information on the handling of user data can be found in Segment’s data protection declaration at: https://segment.com/legal/privacy/

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